Art & Copy: Inside Advertising's Creative Revoluti

Description

I Want My MTV. Think Small. Just Do It. Got Milk? These phrases are iconic, but where do they come from? Meet the inspiring cultural visionaries who revolutionized advertising during the industry's golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy have changed the way we eat, work, shop, and communicate - often in ways we don't even realize. From the introduction of the Volkswagen to America to the triumph of Apple Computers, "Art & Copy" explores the most successful and influential advertising campaigns of the 20th century, introduces the innovative minds that launched them, and potently demonstrates that creativity can solve anything.

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UPC Number: 84188701228

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